The #GrabYourWallet boycott began October 11, 2016 in the wake of the Trump Tapes when a brand strategist and a grandmother simultaneously realized they could no longer in good conscience shop at retailers that do business with the Trump family. Never having met, Shannon Coulter and Sue Atencio joined forces and announced on Twitter they’d be boycotting any retailer that carried Trump products, with the goal of motivating those companies on the list to stop doing business with the Trump family. They published a short list of such retailers later that same evening and on October 14th, Shannon introduced the #GrabYourWallet hashtag — both as a rejoinder to Donald Trump’s infamous hot mic remark and a reference to women’s epic consumer power. The hashtag and the movement exploded on social media and has been viewed over 600 million times. Since then, the #GrabYourWallet boycott has grown into a movement and central resource for the flexing of consumer power in favor of a more respectful and inclusive society. It’s been reported on by The New York Times, Vogue, Washington Post, The Guardian, Cosmopolitan, CNN, MSNBC, Nightline, and BBC among many other media outlets (see below). Notable figures who have amplified or supported the movement include Don Cheadle, Greg Louganis, Lucy Lawless, Roseanne Cash, Neko Case, Joyce Carol Oates, Robert Reich, Pam Grier, and Ben Cohen (of Ben & Jerry’s). /// To get in touch, send an email to shannon (at) grabyourwallet (dot) org.